Unfortunately, Digital Media Biz In India Rely Heavily On Ad-Funded Model: Neeraj Roy, Hungama
The omnipresent and all-pervasive nature of digital media today is spreading its wings across sectors, only to proffer a more immersive and seamless experience to the audience. For the media industry in particular, while media and interactive technology may have been two different words in the past, their union has only disrupted the entire ecosystem in more ways than one. It wouldn't be wrong to comment that the power lies in our palm today, in that little device that we call our smartphone. From the joy of ordering food from Zomato to listening to music on Hungama to checking on our friends on Facebook, this has led to a seismic shift in the digital media user behavior, further opening exciting avenues for content publishers and markets to monetise the digital media platforms, by applying the constantly evolving technological innovations. In an invigorating chat with Neeraj Roy, Founder & CEO, Hungama Digital Media Entertainment at a virtual webinar serie...