Anurag Batra , the journalist and serial entrepreneur analyses the reasons for the television news viewership universe not growing. According to the editor in chief of BW Businessworld, if the stagnation or the shrink is indeed true, rather than blaming everyone else and the business media that reports it honestly, the television news promoters and CEOs and editors have to introspect the matter. The first 12 months of the pandemic in 2020 created a winner for news channels and a loser for cinema halls — and by that extension — Hindi and Bollywood cinema. According to the expert, “In the first one year of Covid-19, people, citizens, and viewers were glued onto television news channels for information on Covid, to understand what was happening around them and to get updates and solutions. The pandemic was a huge event that had audiences glued to television news, eager to know what was in store for them. To the credit of news channels, they rose to the occasion, news reporters, came...
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